Profit = Revenue generated − Marketing spend
ROI percentage = Profit ÷ Marketing spend × 100
Alternative form:
ROI = (Revenue − Marketing spend) ÷ Marketing spend × 100
This means the campaign produced $1.50 in profit for every $1 spent.
If average revenue per customer is entered:
Revenue-to-CPA ratio = Average revenue per customer ÷ CPA
Example: $100 revenue ÷ $20 CPA = 5:1
A positive ROI indicates a return above the campaign cost. A negative ROI means the campaign generated less revenue than was spent. This calculator measures revenue-based marketing ROI and does not subtract product costs, fulfilment, salaries, taxes, or other operating expenses.
This ROI calculator turns revenue generated minus campaign cost into a percentage. Add the channel to see how your result compares.
Typical range for
A digital marketing ROI calculator shows what a marketing campaign earned back compared to what it cost expressed as a percentage of profit over spend.
A blended ROI above 100% means the campaign more than paid for itself, but the “good” bar varies by channel and margin.
This calculator measures revenue-based marketing ROI and does not subtract product costs, fulfilment, salaries, or taxes.
