Start with your business profile and this marketing budget calculator shows the full calculation, not just a final number.
A marketing budget calculator estimates how much to spend on marketing based on your revenue, business type (B2B or B2C), and growth target giving a benchmark range instead of a guess.
Most established businesses spend in a 7–9% of revenue range, with B2C product companies typically spending far more (around 15%) and B2B product companies less (around 6%) — see the table above.
B2C product companies rely more heavily on paid brand advertising to reach individual consumers, while B2B relies more on sales teams and targeted outbound, which shows up outside the marketing budget line.
Adjusted budget percentage = Industry baseline × Company-size multiplier × Growth multiplier × Funding multiplier
Recommended budget midpoint = Expected annual revenue × Adjusted budget percentage
The calculator then creates a range:
The result is a planning estimate based on business type, industry, company size, growth ambitions, and funding profile not a guaranteed spending requirement.
