Total spend, divided by customers acquired. Add expected revenue per customer to see whether that cost is actually cheap.
CPA vs. revenue per customer
Start with your business profile. Your result will show the full calculation, not just a final number.
Cost and markup give you a selling price. Cost and price give you the markup and margin behind it. Same math, either direction.
Markup % = (Profit ÷ Cost) × 100
Margin % = (Profit ÷ Selling price) × 100
A markup and a margin of the same size are never the same number — markup is always the larger one.
Illustrative reference points — actual healthy markup depends heavily on your specific cost structure and competition.
Revenue the campaign generated, minus what it cost, as a percentage of that cost. Add the channel to see how the result compares.
Typical range for
Enter any two values—cost, margin, revenue, or profit—and instantly calculate the other two.
Margin = (Revenue − Cost) ÷ Revenue × 100
